(excerpt)

Last week’s TD Ameritrade National Conference in Orlando, Fla., had its largest turnout ever and the advisors in attendance were not let down. One thing that stood out from the same conference a year ago was the vast amount of resources dedicated to social media.

“Social media is an important tool as advisors look for new ways to grow their businesses and connect with the next generation of investors. In our latest Advisor Sentiment survey ... 78% of advisors believe that increasing their marketing efforts will be the top opportunity for growth in 2012. Advisors are looking to social media as a growth driver for their business and we are committed to providing advisors with the tools to be successful,” said Paul Zettl, managing director of marketing, TD Ameritrade Institutional. ...

...While some advisors thought their clients were not fully adopting social media, most thought the next generations have and will continue to frequently use Facebook, LinkedIn, Twitter, etc.

Tom Bradley, president of TD Ameritrade Institutional, shared a prediction that assets managed by Gen X and Y will increase by 1,300% by the year 2020.

Because of the multigeneration potential, David Kudla, CEO at Mainstay Capital Management, believes that “Ideally you work with three generations of wealth.”

If trends hold true, advisors wanting to grow over the next decade will want to make these market segments a focus, which means incorporating social media into their businesses. ...


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